Embedded Fractional CRO · Revenue Growth Advisory

I help early-stage B2B SaaS and AI founders move from founder-led sales to a repeatable, scalable revenue engine — faster than they think possible.

Twenty years of sales leadership, embedded directly in your company, building the playbook, hiring the team, and installing the systems that let you step out of every deal.

Book a Discovery Call See the Process

30-minute call · no pitch deck required

Track Record
$0–$50M ARR grown across engagements
14x YoY growth, AI-native company
100s of account executives hired
Who You're Working With
Tim Dorris
Meet Tim Dorris

Twenty years of sales leadership, having grown companies from $0 to $50M ARR. I built this practice to give early-stage founders access to senior sales leadership that would otherwise be unavailable.

$5M–$50M
Acquisition by NetSuite
$2M–$25M
Series B & C raised
14x YoY
Growth to $70M Series B
<5→40+
Reps scaled per engagement
“Tim was a great asset, not only as our top individual contributor but as a sales leader. He was the first person on the ground when we set up our London office, and the team grew under his leadership to exceed its number.”
Joe ColopyCo-Founder & CEO, Bronto Software
“Tim was a fantastic boss, with a special way of galvanizing the sales team and the entire office around a mission. He was focused and determined, yet always available to lend a hand.”
Paola GaleanoFounder & CEO, Cinder
Trusted by teams at
Trusted by Bronto Software, Conversocial, Wordsmith, Stensul, Seguno, and Zoovu
The Problem

Every deal still feels like the first one

What early-stage founders are feeling right now.

No repeatable playbook

Every deal still feels like the first one, with no consistent process to fall back on.

Fuzzy ICP and messaging

The team sells to the wrong people the wrong way, and pipeline quality suffers.

Reps ramp slowly

Attainment is inconsistent, and attrition is a constant risk.

Forecasting is a guess

Product and customer success work stalls while the founder stays stuck in sales.

Racing the clock

Fear of missing the growth window, or burning runway on hires who do not perform.

The Cost of Waiting

A premature full-time CRO hire burning six figures of runway, a generalist exec without zero-to-one experience — and the growth window itself, closing.

Ideal Customer Profile

Who this is for

A Strong Fit
B2B SaaS or AI company, Seed to Series B
$500K to $15M ARR, with product-market fit proven
1 to 20 quota-carrying reps
Technical or product-led founder still closing deals, ready to delegate
Not a Fit Yet
Pre-product-market-fit
Under $500K ARR — nothing repeatable to systemize yet
Founder not ready to hand off sales ownership
Looking for a generalist fractional exec, not a sales-build specialist

What they want: predictable revenue growth that does not depend on the founder being in every deal — and confidence it holds up whether they are watching or not.

The Framework

The TDC Growth Accelerator

Five phases, from diagnosis to hand-off.

01

Diagnose

Revenue audit across ICP, pipeline, process, team, and metrics.

02

Design

Revenue Transformation Plan and Sales Playbook v1.

03

Install

CRM, hiring profiles, comp structures, playbook adoption.

04

Develop

Weekly coaching and a culture of accountability.

05

Hand Off

Transition to an internal leader or full-time CRO.

The systemized path from an audit to a revenue engine that runs without the founder in every deal.
What You Get

Your first 90 days

Tangible deliverables, month by month.

Month 1
Diagnose + Design
Revenue audit report
ICP and messaging refresh
Sales Playbook v1
Revenue Transformation Plan
Month 2
Install
CRM rebuilt for forecasting
Hiring profiles and comp structures
Codified ICP and personas in market use
Playbook adoption underway
Month 3
Develop
Weekly coaching cadence live
First attainment readout
Accountability rhythm in place
Hand-off roadmap drafted
Engagement & Next Steps

Ways to work together

Embedded Fractional CRO

Ongoing, hands-on revenue leadership. 10 hrs/week default, 3–6 month typical engagement.

Executive & Founder Coaching

Lower-commitment advising for founders, CEOs, and sales leaders: sales-call analysis, leadership development, and accountability, without a full embed.

Project / Sprint

Defined-scope work: a sales playbook, ICP definition, hiring process design, or a revenue audit with an actionable roadmap.

1

Discovery call

2

Revenue audit: a 2-week diagnostic

3

Proposal with engagement model and timeline

4

Trial engagement or sprint before a longer commitment

Ready to stop closing every deal and start running the company?

Let's talk — 30 minutes, no pitch deck required.

Book a Discovery Call tim@timdorris.com